Affective strategies should elicit emotions that lead the consumer to act, preferably by buying the product and subsequently by affecting the consumer's reasoning process. In Google search, a headline with a relatively high click-through rate will receive a ranking boost since it indicates that the post is more relevant for …

The same holds true for importance. If your site is specifically designed for certain resolutions, make this explicit. The belief underpinning the use of the lie detector test is that deceptive answers will produce physiological responses. Google Melting Dish results based on the geographic location of the searcher, which is …

Raw traffic is generally a rough estimate of success to some degree. You may be seeing a respectable increase in your organic and referral traffic, but if you're hemorrhaging money to make it happen, you might not consider your efforts to be "working." You might be tempted to believe that …

You can fix everything on a CMS by simple installing a responsive template. Making your JavaScript-powered web applications discoverable via Google Search can help you find new users and re-engage existing users as they search for the content your web app provides. Try adding your company to a Free UK …

Panda and Penguin are algorithm updates by Google, focused on serving more quality websites in their search result pages. Panda focuses on thin content and banners, among other things, where Penguin checks if the links to your website are natural links that make sense. Use Google's mobile testing tool to …

Sometimes you might spot a particularly juicy keyword when conducting your research. But just because a keyword has high volume, doesn't necessarily mean it's going to be a good one to rank for. Without a thorough SEO analysis of your site, it's pretty much impossible to make informed decisions for …