When your use of webmaster tools becomes obsessive

Ensuring that your piece of content explores the topic fully across many relevant sub-topics, and doesn't only provide a thin/generic answer, will help with discovery and perceived value. To explain how popularity and authority are measured by Google, I'm going to use a rather basic and sloppy term which …

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Google's algorithm changes and how they are affected by macro ROI

It is worth noting, that the head of Google Brain in Canada has recently confirmed dwell time as a ranking factor. Another advantage to adding dashes between words is that you can relatively easily come up with a domain name that's not already taken. Fully immersed yourself within the content …

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Improve engagement by utilising ROI

You'll want to get creative, put in the work, and be consistent. By default, whether a Web Developer is thinking about SEO or not, when they are creating the HTML shell for a site- It is common practice to utilize the title tags. If you search on Google for SEO …

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Answered - your burning questions about SERPs

Although the top-level domain isn't necessarily considered a factor, some people believe obtaining a link from .edu or .gov domains can carry more weight than others. This may be because these sorts of websites have high authority anyway. After doing what we can to fix any issues, it's time to …

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The secret to finding world class tools for doorway sites

Google continues to maintain that they don't use keywords in the meta description for ranking purposes. But, when you perform SERP research, what is it that you see? Highlighted keywords in the meta description. It's easier to describe dynamic URLs first; these are URLs that provide different content depending on …

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Create Long & Statistics Based Content

SEO means Search Engine Optimization - and refers to the process of creating and modifying a website so that it gets more traffic from Google and other search engines. SEO used to be simple and you could just write your keyword over and over again, but has become more complex over …

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