Google continues to maintain that they don't use keywords in the meta description for ranking purposes. But, when you perform SERP research, what is it that you see? Highlighted keywords in the meta description. It's easier to describe dynamic URLs first; these are URLs that provide different content depending on …

SEO means Search Engine Optimization - and refers to the process of creating and modifying a website so that it gets more traffic from Google and other search engines. SEO used to be simple and you could just write your keyword over and over again, but has become more complex over …