A new shift in SEO strategy, and a redefinition of its goals, will ultimately result in a stronger campaign that can withstand the changes in search algorithms. Glad to know you found it helpful. Are you aware that Lucy Hall is a common name in the hairdressing business? However, AA …

The same trends that exist among advertising agencies in the United States occur in the international arena. Links, as you see in articles 18 through 20, are hugely important in convincing search engines that your site is of value. A celebrity could really brighten someones day! Google Rough Type at …

Ensuring that your piece of content explores the topic fully across many relevant sub-topics, and doesn't only provide a thin/generic answer, will help with discovery and perceived value. To explain how popularity and authority are measured by Google, I'm going to use a rather basic and sloppy term which …

It is worth noting, that the head of Google Brain in Canada has recently confirmed dwell time as a ranking factor. Another advantage to adding dashes between words is that you can relatively easily come up with a domain name that's not already taken. Fully immersed yourself within the content …

You'll want to get creative, put in the work, and be consistent. By default, whether a Web Developer is thinking about SEO or not, when they are creating the HTML shell for a site- It is common practice to utilize the title tags. If you search on Google for SEO …

Audit your content on a set schedule (semesterly for example) and make updates as needed. Invisible to visitors but visible to search engines, meta keyword tags are coded into a page to indicate a page's main keywords. Getting around the UK to such wonderful locations as York is so pleasing …

Although the top-level domain isn't necessarily considered a factor, some people believe obtaining a link from .edu or .gov domains can carry more weight than others. This may be because these sorts of websites have high authority anyway. After doing what we can to fix any issues, it's time to …

Google continues to maintain that they don't use keywords in the meta description for ranking purposes. But, when you perform SERP research, what is it that you see? Highlighted keywords in the meta description. It's easier to describe dynamic URLs first; these are URLs that provide different content depending on …

SEO means Search Engine Optimization - and refers to the process of creating and modifying a website so that it gets more traffic from Google and other search engines. SEO used to be simple and you could just write your keyword over and over again, but has become more complex over …