There are a few things that feed into this but I think the most important ones are: that there are hundreds of different ranking factors that Google has and Google has every incentive to not be public about what those ranking factors are. To rank well and help users see …

The PPC (pay per click) activities should also be very good. Publish content that delivers value. Backlinks are the fuel that drive the engine. But the actual work is done by the internal links that help visitors quickly and easily move to the content they want. Visually, I prefer a …