Don't exchange links with another company-at least not too often. Don't limit your ideas; brainstorm whatever subjects and phrases could lead the kinds of visitors you want to your site. Type them into a spreadsheet. Your brainstorming will prime the keyword pump. Do not be confused about paid links and …

Find websites your target audience frequently visits. If you know at least one website, you can find many similar ones by simply doing a Google search. Submit content regularly, engage with your new audiences in blog comments and on social media, and work to solidify your foundation at this level …

There are a few things that feed into this but I think the most important ones are: that there are hundreds of different ranking factors that Google has and Google has every incentive to not be public about what those ranking factors are. To rank well and help users see …

The PPC (pay per click) activities should also be very good. Publish content that delivers value. Backlinks are the fuel that drive the engine. But the actual work is done by the internal links that help visitors quickly and easily move to the content they want. Visually, I prefer a …