Which relevant search terms are most popular? Many companies err by assuming a particular term is popular. They put all of their efforts into being number one for a term few people care about-an enormous waste of SEO resources. Make every page relevant to your business goals or your website's …

Social is also an SEO challenge for you. And don't let SEO take over your life - you still have to be out there doing business. A backlink is a reference comparable to a citation. The quantity, quality, and relevance of backlinks for a web page are among the factors that …

Consumers will expect consistent, positive experiences when they access websites, whether from a desktop computer, tablet, or mobile device. Fully optimizing for user intent requires an understanding of how your potential customers buy via your inbound marketing channels. As a result, make sure that you have identified these sales funnels …

Planning is essential to a successful website migration. Take the time you need to allocate enough resources to the website migration project, compose a solid migration checklist, educate people within the team, and make them aware of the risks involved. Typically at this point all of the domain services are …

SEO means Search Engine Optimization - and refers to the process of creating and modifying a website so that it gets more traffic from Google and other search engines. SEO used to be simple and you could just write your keyword over and over again, but has become more complex over …

Simply put, engagement is the ability to hold a user's attention. In SEO terms, it is a measure of the amount of time spent on a page. Although Google hasn't officially declared it, there is evidence to suggest that this search engine giant does reward sites with strong user engagement …

Once you have created onsite engagement, it is time you begin your new online marketing and SEO optimization campaign. A fully mobile-optimized website will be easy to read and play smoothly on even the smallest mobile device screens. Images should be able to be easily enlarged and the navigation should …

Decoding occurs when the message reaches one or more of the receiver's senses. In many cases, the higher you are on page one the more traffic you will receive. The farther down your content is positioned on the page of results, the fewer people will click on your content listing …

The internal links of your website are important. They define the hierarchy of your website and they help your website visitors and search engines to find what they are looking for. Good website navigation design helps website visitors and search engines to understand the structure of your website. The individual …

Negative SEO techniques pop up in a variety of unseemly forms. Some are mild and develop over time, while others are immediately noticeable. The SERPs will most likely choose to display your meta-description, so it needs to be captivating to encourage people to click through and read your blog. You …

When in doubt, define a term or explain a concept in your content. The main purpose of categories and tags are to help web visitors navigate your blogs quickly and easily, which in turn, help you get a better search ranking (if used properly). In a nutshell, categories are the …

Chances are very good that they will eventually click through to your website, and since you continually displayed in all their search results, they will trust you that much more. . Try putting into Google search terms related to your business, its products and services. Regardless of whether the software is …

Most users want fast answers, and they only look beyond the first page when they don't find good results right away. It shouldn't be surprising that the first step is identifying those high-value search terms that your potential customers might be using. You can do that through keyword research, which …

"Negative" ranking factors (such as having duplicate content) penalize your rank. Research indicates that consumers are more receptive to online video ads. Smartphones, tablets, and text-messaging systems have created a new landscape and nearly a new language. Are there any places in the UK to locate the finest classic rocking …

This includes on-page and off-page optimizations as derived from particular strategies. Because the search engines are always making improvements, the traffic going to sites from searches is going to be more qualified and likely to convert / buy. As you can see SEO has both its benefits and its disadvantages. For …

Google RankBrain is perhaps the greatest invention/best algorithm so far by any search engine. The RankBrain is a unique artificial intelligence signal targeted at improving search results on Google. The more webpages use the same keyword to point to a subpage, the more signals the search engine will receive …

The PPC (pay per click) activities should also be very good. Publish content that delivers value. Backlinks are the fuel that drive the engine. But the actual work is done by the internal links that help visitors quickly and easily move to the content they want. Visually, I prefer a …

After all, the end goal of your marketing campaigns is to make sure that you appeal to your customers in order to gain clicks, sales and conversions. "Positive" ranking factors aid your rank. The data and metrics are valuable because they give you insight into your customers: Visually, I prefer …