Panda and Penguin are algorithm updates by Google, focused on serving more quality websites in their search result pages. Panda focuses on thin content and banners, among other things, where Penguin checks if the links to your website are natural links that make sense. Use Google's mobile testing tool to …

Searchers generally think that visibility is equal to relevance, so showing up on the first page of a search engine can help to create a strong brand image for your company. No one item alone is magical or powerful, especially if your content is low-quality or you've neglected technical SEO …

Search never truly was a text-only game - input methods like images, voice, and video content can be optimized for search. Even if you aren't working with clients, it's an important step to take to track the progress of your website over a certain period of time. While the algorithm is …

You need a clear strategy on your most profitable keywords. You also need to determine whether you need a strong focus on your local market or if you should be targeting keywords nationally. You've heard that blogging is good for SEO and maybe you even publish new posts regularly and …

Another benefit of collocation is power redundancy, which you would rarely have at your small-business office. Universal concepts and methods of testing can be applied to most sites, but each case is unique. The cleaner the code on your website, the faster your pages will load and the actual html …

There are a few things that feed into this but I think the most important ones are: that there are hundreds of different ranking factors that Google has and Google has every incentive to not be public about what those ranking factors are. To rank well and help users see …

Getting high rankings on search engines can be very difficult. It is important that you have a plan before you start to optimize your web pages and links. It's not enough to get traffic to your website. Website owners should take advantage of owning multiple domains. A key lesson to …

After several months, discard the methods that don't work and put more money into the ones that are successful, or add another method or two. The Web search engines make use of a Crawler or Spider that crawls the website content. If you're not on the first page of rankings …

As a general rule of thumb the more words in the query the easier it is to rank for that phrase. This is certainly not an absolute but has been the case for a majority of the terms I have worked with. *If you know of examples where this theory …

Site speed, from the front end to the back end, is an often overlooked area of web development that also has SEO implications. On regular pages and posts, Google will most probably grab a piece of related content, including the keyword used in the search query. That makes a lot …

Although it seems obvious, recent projects taught me that the campaign ads are not always matched to the relevant landing page, the keywords do not match the landing page's content and tags, and the result is a drop in Quality Score and an unsuccessful campaign. In particular, you should be …

Whether you run your business online or not you probably already realize how important it is to advertise but if you are running your business online you should understand there is a great deal of free advertising available in the form of optimal search engine rankings. Marketing managers specify the …

Sometimes you might spot a particularly juicy keyword when conducting your research. But just because a keyword has high volume, doesn't necessarily mean it's going to be a good one to rank for. Without a thorough SEO analysis of your site, it's pretty much impossible to make informed decisions for …

Which relevant search terms are most popular? Many companies err by assuming a particular term is popular. They put all of their efforts into being number one for a term few people care about-an enormous waste of SEO resources. Make every page relevant to your business goals or your website's …

Social is also an SEO challenge for you. And don't let SEO take over your life - you still have to be out there doing business. A backlink is a reference comparable to a citation. The quantity, quality, and relevance of backlinks for a web page are among the factors that …

Consumers will expect consistent, positive experiences when they access websites, whether from a desktop computer, tablet, or mobile device. Fully optimizing for user intent requires an understanding of how your potential customers buy via your inbound marketing channels. As a result, make sure that you have identified these sales funnels …

Planning is essential to a successful website migration. Take the time you need to allocate enough resources to the website migration project, compose a solid migration checklist, educate people within the team, and make them aware of the risks involved. Typically at this point all of the domain services are …

SEO means Search Engine Optimization - and refers to the process of creating and modifying a website so that it gets more traffic from Google and other search engines. SEO used to be simple and you could just write your keyword over and over again, but has become more complex over …

Simply put, engagement is the ability to hold a user's attention. In SEO terms, it is a measure of the amount of time spent on a page. Although Google hasn't officially declared it, there is evidence to suggest that this search engine giant does reward sites with strong user engagement …

Once you have created onsite engagement, it is time you begin your new online marketing and SEO optimization campaign. A fully mobile-optimized website will be easy to read and play smoothly on even the smallest mobile device screens. Images should be able to be easily enlarged and the navigation should …

Decoding occurs when the message reaches one or more of the receiver's senses. In many cases, the higher you are on page one the more traffic you will receive. The farther down your content is positioned on the page of results, the fewer people will click on your content listing …

The internal links of your website are important. They define the hierarchy of your website and they help your website visitors and search engines to find what they are looking for. Good website navigation design helps website visitors and search engines to understand the structure of your website. The individual …

Negative SEO techniques pop up in a variety of unseemly forms. Some are mild and develop over time, while others are immediately noticeable. The SERPs will most likely choose to display your meta-description, so it needs to be captivating to encourage people to click through and read your blog. You …

When in doubt, define a term or explain a concept in your content. The main purpose of categories and tags are to help web visitors navigate your blogs quickly and easily, which in turn, help you get a better search ranking (if used properly). In a nutshell, categories are the …

Chances are very good that they will eventually click through to your website, and since you continually displayed in all their search results, they will trust you that much more. . Try putting into Google search terms related to your business, its products and services. Regardless of whether the software is …

Most users want fast answers, and they only look beyond the first page when they don't find good results right away. It shouldn't be surprising that the first step is identifying those high-value search terms that your potential customers might be using. You can do that through keyword research, which …

"Negative" ranking factors (such as having duplicate content) penalize your rank. Research indicates that consumers are more receptive to online video ads. Smartphones, tablets, and text-messaging systems have created a new landscape and nearly a new language. Are there any places in the UK to locate the finest classic rocking …

This includes on-page and off-page optimizations as derived from particular strategies. Because the search engines are always making improvements, the traffic going to sites from searches is going to be more qualified and likely to convert / buy. As you can see SEO has both its benefits and its disadvantages. For …

Google RankBrain is perhaps the greatest invention/best algorithm so far by any search engine. The RankBrain is a unique artificial intelligence signal targeted at improving search results on Google. The more webpages use the same keyword to point to a subpage, the more signals the search engine will receive …

The PPC (pay per click) activities should also be very good. Publish content that delivers value. Backlinks are the fuel that drive the engine. But the actual work is done by the internal links that help visitors quickly and easily move to the content they want. Visually, I prefer a …

After all, the end goal of your marketing campaigns is to make sure that you appeal to your customers in order to gain clicks, sales and conversions. "Positive" ranking factors aid your rank. The data and metrics are valuable because they give you insight into your customers: Visually, I prefer …