When in doubt, define a term or explain a concept in your content. The main purpose of categories and tags are to help web visitors navigate your blogs quickly and easily, which in turn, help you get a better search ranking (if used properly). In a nutshell, categories are the …

Chances are very good that they will eventually click through to your website, and since you continually displayed in all their search results, they will trust you that much more. . Try putting into Google search terms related to your business, its products and services. Regardless of whether the software is …

Most users want fast answers, and they only look beyond the first page when they don't find good results right away. It shouldn't be surprising that the first step is identifying those high-value search terms that your potential customers might be using. You can do that through keyword research, which …

"Negative" ranking factors (such as having duplicate content) penalize your rank. Research indicates that consumers are more receptive to online video ads. Smartphones, tablets, and text-messaging systems have created a new landscape and nearly a new language. Are there any places in the UK to locate the finest classic rocking …

This includes on-page and off-page optimizations as derived from particular strategies. Because the search engines are always making improvements, the traffic going to sites from searches is going to be more qualified and likely to convert / buy. As you can see SEO has both its benefits and its disadvantages. For …

Google RankBrain is perhaps the greatest invention/best algorithm so far by any search engine. The RankBrain is a unique artificial intelligence signal targeted at improving search results on Google. The more webpages use the same keyword to point to a subpage, the more signals the search engine will receive …

The PPC (pay per click) activities should also be very good. Publish content that delivers value. Backlinks are the fuel that drive the engine. But the actual work is done by the internal links that help visitors quickly and easily move to the content they want. Visually, I prefer a …

After all, the end goal of your marketing campaigns is to make sure that you appeal to your customers in order to gain clicks, sales and conversions. "Positive" ranking factors aid your rank. The data and metrics are valuable because they give you insight into your customers: Visually, I prefer …