There are a few things that feed into this but I think the most important ones are: that there are hundreds of different ranking factors that Google has and Google has every incentive to not be public about what those ranking factors are. To rank well and help users see …

Although it seems obvious, recent projects taught me that the campaign ads are not always matched to the relevant landing page, the keywords do not match the landing page's content and tags, and the result is a drop in Quality Score and an unsuccessful campaign. In particular, you should be …

Consumers will expect consistent, positive experiences when they access websites, whether from a desktop computer, tablet, or mobile device. Fully optimizing for user intent requires an understanding of how your potential customers buy via your inbound marketing channels. As a result, make sure that you have identified these sales funnels …

Negative SEO techniques pop up in a variety of unseemly forms. Some are mild and develop over time, while others are immediately noticeable. The SERPs will most likely choose to display your meta-description, so it needs to be captivating to encourage people to click through and read your blog. You …

When in doubt, define a term or explain a concept in your content. The main purpose of categories and tags are to help web visitors navigate your blogs quickly and easily, which in turn, help you get a better search ranking (if used properly). In a nutshell, categories are the …

Most users want fast answers, and they only look beyond the first page when they don't find good results right away. It shouldn't be surprising that the first step is identifying those high-value search terms that your potential customers might be using. You can do that through keyword research, which …

Google RankBrain is perhaps the greatest invention/best algorithm so far by any search engine. The RankBrain is a unique artificial intelligence signal targeted at improving search results on Google. The more webpages use the same keyword to point to a subpage, the more signals the search engine will receive …

The PPC (pay per click) activities should also be very good. Publish content that delivers value. Backlinks are the fuel that drive the engine. But the actual work is done by the internal links that help visitors quickly and easily move to the content they want. Visually, I prefer a …