A measure of quality based on analytics

Panda and Penguin are algorithm updates by Google, focused on serving more quality websites in their search result pages. Panda focuses on thin content and banners, among other things, where Penguin checks if the links to your website are natural links that make sense. Use Google's mobile testing tool to …

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Improved page segmentation

After several months, discard the methods that don't work and put more money into the ones that are successful, or add another method or two. The Web search engines make use of a Crawler or Spider that crawls the website content. If you're not on the first page of rankings …

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Wait. Are metrics really that simple?

Sometimes you might spot a particularly juicy keyword when conducting your research. But just because a keyword has high volume, doesn't necessarily mean it's going to be a good one to rank for. Without a thorough SEO analysis of your site, it's pretty much impossible to make informed decisions for …

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Adopt a customer centric view of static pages

Social is also an SEO challenge for you. And don't let SEO take over your life - you still have to be out there doing business. A backlink is a reference comparable to a citation. The quantity, quality, and relevance of backlinks for a web page are among the factors that …

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Make a list of the problems you solve for ideal clients

Simply put, engagement is the ability to hold a user's attention. In SEO terms, it is a measure of the amount of time spent on a page. Although Google hasn't officially declared it, there is evidence to suggest that this search engine giant does reward sites with strong user engagement …

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Understand about splogs

After all, the end goal of your marketing campaigns is to make sure that you appeal to your customers in order to gain clicks, sales and conversions. "Positive" ranking factors aid your rank. The data and metrics are valuable because they give you insight into your customers: Visually, I prefer …

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