The Google Penguin update changed the importance of various ranking factors. Depending on your organization and your level of expertise, this could be a challenge if you are employing SEO and SEM at the same time. The evidence shows that people who are least active have more pain without prolozone …

If you're well prepared with keyword research, have the list of semantically connected keywords in view as you write. After several months, discard the methods that don't work and put more money into the ones that are successful, or add another method or two. Lying can increase stress and with …

Google continues to maintain that they don't use keywords in the meta description for ranking purposes. But, when you perform SERP research, what is it that you see? Highlighted keywords in the meta description. It's easier to describe dynamic URLs first; these are URLs that provide different content depending on …

If you're suspected of spamming unnatural links for the purposes of increasing your page rank, you could earn yourself a Google penalty. While unfortunately, using this tool won't make your site any faster, it will grade your current speed, and provide you with an all-important starting point. Did you know …

Panda and Penguin are algorithm updates by Google, focused on serving more quality websites in their search result pages. Panda focuses on thin content and banners, among other things, where Penguin checks if the links to your website are natural links that make sense. Use Google's mobile testing tool to …

Search never truly was a text-only game - input methods like images, voice, and video content can be optimized for search. Even if you aren't working with clients, it's an important step to take to track the progress of your website over a certain period of time. While the algorithm is …

After several months, discard the methods that don't work and put more money into the ones that are successful, or add another method or two. The Web search engines make use of a Crawler or Spider that crawls the website content. If you're not on the first page of rankings …

Sometimes you might spot a particularly juicy keyword when conducting your research. But just because a keyword has high volume, doesn't necessarily mean it's going to be a good one to rank for. Without a thorough SEO analysis of your site, it's pretty much impossible to make informed decisions for …

Social is also an SEO challenge for you. And don't let SEO take over your life - you still have to be out there doing business. A backlink is a reference comparable to a citation. The quantity, quality, and relevance of backlinks for a web page are among the factors that …

Simply put, engagement is the ability to hold a user's attention. In SEO terms, it is a measure of the amount of time spent on a page. Although Google hasn't officially declared it, there is evidence to suggest that this search engine giant does reward sites with strong user engagement …

After all, the end goal of your marketing campaigns is to make sure that you appeal to your customers in order to gain clicks, sales and conversions. "Positive" ranking factors aid your rank. The data and metrics are valuable because they give you insight into your customers: Visually, I prefer …