A new shift in SEO strategy, and a redefinition of its goals, will ultimately result in a stronger campaign that can withstand the changes in search algorithms. Glad to know you found it helpful. Are you aware that Lucy Hall is a common name in the hairdressing business? However, AA …

Now that you know what keyword stuffing is and why it can hurt you, we can take a look at exactly how keyword stuffing can hurt you. The consumers can be those who like a brand, sponsored consumers, or company insiders. Its a good idea to look at how long …

Different SEO strategies can help any website owner, whether it's a business or personal website. Comments are another chance to post relevant links, especially in a forum-style discussion. Being overweight or obese can make joint knee cartilage damage often makes osteoarthritis worse, as it places extra strain on some of …

Ensuring that your piece of content explores the topic fully across many relevant sub-topics, and doesn't only provide a thin/generic answer, will help with discovery and perceived value. To explain how popularity and authority are measured by Google, I'm going to use a rather basic and sloppy term which …

Without one, they might go somewhere else. So in the UK, we are talking about the major business directories like Yell.com and Thompson. A local park can be dramatically improved by adding playground swings from a reputable supplier. When Save Our Schools is optimized for SEO before it goes …

Raw traffic is generally a rough estimate of success to some degree. You may be seeing a respectable increase in your organic and referral traffic, but if you're hemorrhaging money to make it happen, you might not consider your efforts to be "working." You might be tempted to believe that …

You might have built a link hastily, or on a site that isn't quite relevant enough for your brand, or someone else entirely might have built it, putting the incident entirely outside of your control. Old-school SEO focused on keywords. New-school SEO focuses on high click-through rates, "long clicks", freshness …

Top Search engine positioning is the Holy Grail of all search engine optimisation professionals and enthusiasts alike Creating a guest post for a website with no traffic is a waste of time, as you won't attract any visitors to your website after they have read the guest post. But how …

In short, it's a special Google mechanism (robot, crawler) that moves over the Internet and collects information about your website. In Google Analytics you can set up goals (such as visitors completing a certain action or visiting a certain page) and then track what percentage of your visitors are completing …

Guest post on those blogs regularly and participate in those communities. You can also create a separate mobile version of your site, but this isn't recommended; especially now that Google is beginning to switch to mobile-first indexing. Would storytelling in business help your organisation? Each Free UK Business Directory server …

Don't exchange links with another company-at least not too often. Don't limit your ideas; brainstorm whatever subjects and phrases could lead the kinds of visitors you want to your site. Type them into a spreadsheet. Your brainstorming will prime the keyword pump. Do not be confused about paid links and …

When searching for websites to get links from, we recommend you do not target websites with lower than 10 URL Rating and 10 Domain Rating to save time and weed out the poor sites. More specifically, scalability needs to become a primary focal point. An effective database-driven communication program relies …

Whether you run your business online or not you probably already realize how important it is to advertise but if you are running your business online you should understand there is a great deal of free advertising available in the form of optimal search engine rankings. Marketing managers specify the …

SEO means Search Engine Optimization - and refers to the process of creating and modifying a website so that it gets more traffic from Google and other search engines. SEO used to be simple and you could just write your keyword over and over again, but has become more complex over …

This includes on-page and off-page optimizations as derived from particular strategies. Because the search engines are always making improvements, the traffic going to sites from searches is going to be more qualified and likely to convert / buy. As you can see SEO has both its benefits and its disadvantages. For …