Whether you run your business online or not you probably already realize how important it is to advertise but if you are running your business online you should understand there is a great deal of free advertising available in the form of optimal search engine rankings. Marketing managers specify the …

SEO means Search Engine Optimization - and refers to the process of creating and modifying a website so that it gets more traffic from Google and other search engines. SEO used to be simple and you could just write your keyword over and over again, but has become more complex over …

This includes on-page and off-page optimizations as derived from particular strategies. Because the search engines are always making improvements, the traffic going to sites from searches is going to be more qualified and likely to convert / buy. As you can see SEO has both its benefits and its disadvantages. For …