In short, it's a special Google mechanism (robot, crawler) that moves over the Internet and collects information about your website. In Google Analytics you can set up goals (such as visitors completing a certain action or visiting a certain page) and then track what percentage of your visitors are completing …

Guest post on those blogs regularly and participate in those communities. You can also create a separate mobile version of your site, but this isn't recommended; especially now that Google is beginning to switch to mobile-first indexing. Would storytelling in business help your organisation? Each Free UK Business Directory server …

Don't exchange links with another company-at least not too often. Don't limit your ideas; brainstorm whatever subjects and phrases could lead the kinds of visitors you want to your site. Type them into a spreadsheet. Your brainstorming will prime the keyword pump. Do not be confused about paid links and …

When searching for websites to get links from, we recommend you do not target websites with lower than 10 URL Rating and 10 Domain Rating to save time and weed out the poor sites. More specifically, scalability needs to become a primary focal point. An effective database-driven communication program relies …

Whether you run your business online or not you probably already realize how important it is to advertise but if you are running your business online you should understand there is a great deal of free advertising available in the form of optimal search engine rankings. Marketing managers specify the …

SEO means Search Engine Optimization - and refers to the process of creating and modifying a website so that it gets more traffic from Google and other search engines. SEO used to be simple and you could just write your keyword over and over again, but has become more complex over …

This includes on-page and off-page optimizations as derived from particular strategies. Because the search engines are always making improvements, the traffic going to sites from searches is going to be more qualified and likely to convert / buy. As you can see SEO has both its benefits and its disadvantages. For …