Audit your content on a set schedule (semesterly for example) and make updates as needed. Invisible to visitors but visible to search engines, meta keyword tags are coded into a page to indicate a page's main keywords. Getting around the UK to such wonderful locations as York is so pleasing …

Although the top-level domain isn't necessarily considered a factor, some people believe obtaining a link from .edu or .gov domains can carry more weight than others. This may be because these sorts of websites have high authority anyway. After doing what we can to fix any issues, it's time to …

Let's review each item in detail after you learn about the importance of keyword research. It is recommended to take a holistic approach to SEO and consider all factors. The days of being able to manipulate one or two isolated metrics are gone. A short url is simultaneously very simple …

Web crawlers don't read a website in the same way a human does, since they only read through the HTML text of a page. Invalid HTML could lead to strange indexing problems with unexpected search result fragments. The most famous reason for shrinking links with a url shortener was, of …

How would you make that search engine understand your photograph of the best pen in the world? First, use long periods of time to measure your progress. Your site may also be considered YMYL if your site gives advice that helps people make an important decision. A lovely present would …

Organic search allows you to be found without the associated costs of paid search or other advertising platforms. If you have more high-quality links pointing to your domain, you'll have a higher authority. Do not confuse search engine verticals with vertical search engines (which specialize in specific areas or data …

Another benefit of collocation is power redundancy, which you would rarely have at your small-business office. Universal concepts and methods of testing can be applied to most sites, but each case is unique. The cleaner the code on your website, the faster your pages will load and the actual html …

As a general rule of thumb the more words in the query the easier it is to rank for that phrase. This is certainly not an absolute but has been the case for a majority of the terms I have worked with. *If you know of examples where this theory …

Which relevant search terms are most popular? Many companies err by assuming a particular term is popular. They put all of their efforts into being number one for a term few people care about-an enormous waste of SEO resources. Make every page relevant to your business goals or your website's …

Once you have created onsite engagement, it is time you begin your new online marketing and SEO optimization campaign. A fully mobile-optimized website will be easy to read and play smoothly on even the smallest mobile device screens. Images should be able to be easily enlarged and the navigation should …

The internal links of your website are important. They define the hierarchy of your website and they help your website visitors and search engines to find what they are looking for. Good website navigation design helps website visitors and search engines to understand the structure of your website. The individual …