Understanding URLs in relation to your marketing strategy

Don't exchange links with another company-at least not too often. Don't limit your ideas; brainstorm whatever subjects and phrases could lead the kinds of visitors you want to your site. Type them into a spreadsheet. Your brainstorming will prime the keyword pump. Do not be confused about paid links and …

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Fascinating ROI tactics that can help your business grow

Find websites your target audience frequently visits. If you know at least one website, you can find many similar ones by simply doing a Google search. Submit content regularly, engage with your new audiences in blog comments and on social media, and work to solidify your foundation at this level …

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Does Bing really care about inbound links

How would you make that search engine understand your photograph of the best pen in the world? First, use long periods of time to measure your progress. Your site may also be considered YMYL if your site gives advice that helps people make an important decision. A lovely present would …

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Establishing links is hard work

When searching for websites to get links from, we recommend you do not target websites with lower than 10 URL Rating and 10 Domain Rating to save time and weed out the poor sites. More specifically, scalability needs to become a primary focal point. An effective database-driven communication program relies …

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Does Bing really care about LSI

Organic search allows you to be found without the associated costs of paid search or other advertising platforms. If you have more high-quality links pointing to your domain, you'll have a higher authority. Do not confuse search engine verticals with vertical search engines (which specialize in specific areas or data …

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How to deal with bread crumbs

Essentially, conversion improves the quantity and quality of organic traffic to a given website. It is better to have your links spread out amongst a lot of domains with targeted, but diverse anchor text then it is to have a ton of backlinks from one domain. The more comprehensive and …

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A measure of quality based on analytics

Panda and Penguin are algorithm updates by Google, focused on serving more quality websites in their search result pages. Panda focuses on thin content and banners, among other things, where Penguin checks if the links to your website are natural links that make sense. Use Google's mobile testing tool to …

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People still ask me about web 2.0 and its importance today

Searchers generally think that visibility is equal to relevance, so showing up on the first page of a search engine can help to create a strong brand image for your company. No one item alone is magical or powerful, especially if your content is low-quality or you've neglected technical SEO …

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Actionable tips on duplication and Facebook

You need a clear strategy on your most profitable keywords. You also need to determine whether you need a strong focus on your local market or if you should be targeting keywords nationally. You've heard that blogging is good for SEO and maybe you even publish new posts regularly and …

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Improved page segmentation

After several months, discard the methods that don't work and put more money into the ones that are successful, or add another method or two. The Web search engines make use of a Crawler or Spider that crawls the website content. If you're not on the first page of rankings …

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Make CTR the focal point of your marketing efforts

Site speed, from the front end to the back end, is an often overlooked area of web development that also has SEO implications. On regular pages and posts, Google will most probably grab a piece of related content, including the keyword used in the search query. That makes a lot …

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Fun with site submissions for now

Although it seems obvious, recent projects taught me that the campaign ads are not always matched to the relevant landing page, the keywords do not match the landing page's content and tags, and the result is a drop in Quality Score and an unsuccessful campaign. In particular, you should be …

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Wait. Are metrics really that simple?

Sometimes you might spot a particularly juicy keyword when conducting your research. But just because a keyword has high volume, doesn't necessarily mean it's going to be a good one to rank for. Without a thorough SEO analysis of your site, it's pretty much impossible to make informed decisions for …

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Make text links the focal point of your marketing efforts

Which relevant search terms are most popular? Many companies err by assuming a particular term is popular. They put all of their efforts into being number one for a term few people care about-an enormous waste of SEO resources. Make every page relevant to your business goals or your website's …

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Adopt a customer centric view of static pages

Social is also an SEO challenge for you. And don't let SEO take over your life - you still have to be out there doing business. A backlink is a reference comparable to a citation. The quantity, quality, and relevance of backlinks for a web page are among the factors that …

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Boost site speed and utilise CTR

Consumers will expect consistent, positive experiences when they access websites, whether from a desktop computer, tablet, or mobile device. Fully optimizing for user intent requires an understanding of how your potential customers buy via your inbound marketing channels. As a result, make sure that you have identified these sales funnels …

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Create Long & Statistics Based Content

SEO means Search Engine Optimization - and refers to the process of creating and modifying a website so that it gets more traffic from Google and other search engines. SEO used to be simple and you could just write your keyword over and over again, but has become more complex over …

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Make a list of the problems you solve for ideal clients

Simply put, engagement is the ability to hold a user's attention. In SEO terms, it is a measure of the amount of time spent on a page. Although Google hasn't officially declared it, there is evidence to suggest that this search engine giant does reward sites with strong user engagement …

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Make the most of SEO by really understanding splogs

Once you have created onsite engagement, it is time you begin your new online marketing and SEO optimization campaign. A fully mobile-optimized website will be easy to read and play smoothly on even the smallest mobile device screens. Images should be able to be easily enlarged and the navigation should …

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Think like a human not a robot when it comes to bounce rates

The internal links of your website are important. They define the hierarchy of your website and they help your website visitors and search engines to find what they are looking for. Good website navigation design helps website visitors and search engines to understand the structure of your website. The individual …

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A focus on non reciprocal links to benefit search engine placement

Chances are very good that they will eventually click through to your website, and since you continually displayed in all their search results, they will trust you that much more. . Try putting into Google search terms related to your business, its products and services. Regardless of whether the software is …

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Latest developments in link exchanges

This includes on-page and off-page optimizations as derived from particular strategies. Because the search engines are always making improvements, the traffic going to sites from searches is going to be more qualified and likely to convert / buy. As you can see SEO has both its benefits and its disadvantages. For …

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Understand about splogs

After all, the end goal of your marketing campaigns is to make sure that you appeal to your customers in order to gain clicks, sales and conversions. "Positive" ranking factors aid your rank. The data and metrics are valuable because they give you insight into your customers: Visually, I prefer …

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