This will give you the "best of both worlds," giving you lots of chances at a small number of shares and a few chances at a large number of shares. A primary feature that keeps a brand strong occurs when it contains something salient to customers, which can come from …

Social media plays an important role in your search engine optimization strategy. Similar to page titles, it's unhelpful for users to see duplicate page descriptions in search results and when many pages share the same description that description is less likely to be shown. Who are the top 10 leased …

Web crawlers don't read a website in the same way a human does, since they only read through the HTML text of a page. Invalid HTML could lead to strange indexing problems with unexpected search result fragments. The most famous reason for shrinking links with a url shortener was, of …

Google continues to maintain that they don't use keywords in the meta description for ranking purposes. But, when you perform SERP research, what is it that you see? Highlighted keywords in the meta description. It's easier to describe dynamic URLs first; these are URLs that provide different content depending on …

You can fix everything on a CMS by simple installing a responsive template. Making your JavaScript-powered web applications discoverable via Google Search can help you find new users and re-engage existing users as they search for the content your web app provides. Try adding your company to a Free UK …

Meta descriptions, while not as important in search engine rankings, are extremely important in getting users to click through from the search engine results page (SERP) to your website. Unlike TV advertising and other large-scale marketing campaigns, companies don't require a huge budget to compete in organic search. They simply …

In short, it's a special Google mechanism (robot, crawler) that moves over the Internet and collects information about your website. In Google Analytics you can set up goals (such as visitors completing a certain action or visiting a certain page) and then track what percentage of your visitors are completing …

If you're suspected of spamming unnatural links for the purposes of increasing your page rank, you could earn yourself a Google penalty. While unfortunately, using this tool won't make your site any faster, it will grade your current speed, and provide you with an all-important starting point. Did you know …

Guest post on those blogs regularly and participate in those communities. You can also create a separate mobile version of your site, but this isn't recommended; especially now that Google is beginning to switch to mobile-first indexing. Would storytelling in business help your organisation? Each Free UK Business Directory server …

Other words, like similarly, nevertheless and however can also work to give a clear signal to your readers and let them know where a good starting point for absorbing information can be. I've also written over 14,000 articles, stories, and product copy for various online publications. Why not get …

Don't exchange links with another company-at least not too often. Don't limit your ideas; brainstorm whatever subjects and phrases could lead the kinds of visitors you want to your site. Type them into a spreadsheet. Your brainstorming will prime the keyword pump. Do not be confused about paid links and …

Find websites your target audience frequently visits. If you know at least one website, you can find many similar ones by simply doing a Google search. Submit content regularly, engage with your new audiences in blog comments and on social media, and work to solidify your foundation at this level …

How would you make that search engine understand your photograph of the best pen in the world? First, use long periods of time to measure your progress. Your site may also be considered YMYL if your site gives advice that helps people make an important decision. A lovely present would …

When searching for websites to get links from, we recommend you do not target websites with lower than 10 URL Rating and 10 Domain Rating to save time and weed out the poor sites. More specifically, scalability needs to become a primary focal point. An effective database-driven communication program relies …

Build a list of other niche blogs in your field. Start commenting on their blogs with insightful comments, and then reach out to them and ask if you can write one guest post for them. If they accept, write NEW content for their blog (don't just copy and paste something …

Organic search allows you to be found without the associated costs of paid search or other advertising platforms. If you have more high-quality links pointing to your domain, you'll have a higher authority. Do not confuse search engine verticals with vertical search engines (which specialize in specific areas or data …

Essentially, conversion improves the quantity and quality of organic traffic to a given website. It is better to have your links spread out amongst a lot of domains with targeted, but diverse anchor text then it is to have a ton of backlinks from one domain. The more comprehensive and …

Panda and Penguin are algorithm updates by Google, focused on serving more quality websites in their search result pages. Panda focuses on thin content and banners, among other things, where Penguin checks if the links to your website are natural links that make sense. Use Google's mobile testing tool to …

Searchers generally think that visibility is equal to relevance, so showing up on the first page of a search engine can help to create a strong brand image for your company. No one item alone is magical or powerful, especially if your content is low-quality or you've neglected technical SEO …

Search never truly was a text-only game - input methods like images, voice, and video content can be optimized for search. Even if you aren't working with clients, it's an important step to take to track the progress of your website over a certain period of time. While the algorithm is …

You need a clear strategy on your most profitable keywords. You also need to determine whether you need a strong focus on your local market or if you should be targeting keywords nationally. You've heard that blogging is good for SEO and maybe you even publish new posts regularly and …

Another benefit of collocation is power redundancy, which you would rarely have at your small-business office. Universal concepts and methods of testing can be applied to most sites, but each case is unique. The cleaner the code on your website, the faster your pages will load and the actual html …

There are a few things that feed into this but I think the most important ones are: that there are hundreds of different ranking factors that Google has and Google has every incentive to not be public about what those ranking factors are. To rank well and help users see …

Getting high rankings on search engines can be very difficult. It is important that you have a plan before you start to optimize your web pages and links. It's not enough to get traffic to your website. Website owners should take advantage of owning multiple domains. A key lesson to …

After several months, discard the methods that don't work and put more money into the ones that are successful, or add another method or two. The Web search engines make use of a Crawler or Spider that crawls the website content. If you're not on the first page of rankings …

As a general rule of thumb the more words in the query the easier it is to rank for that phrase. This is certainly not an absolute but has been the case for a majority of the terms I have worked with. *If you know of examples where this theory …

Site speed, from the front end to the back end, is an often overlooked area of web development that also has SEO implications. On regular pages and posts, Google will most probably grab a piece of related content, including the keyword used in the search query. That makes a lot …

Although it seems obvious, recent projects taught me that the campaign ads are not always matched to the relevant landing page, the keywords do not match the landing page's content and tags, and the result is a drop in Quality Score and an unsuccessful campaign. In particular, you should be …

Whether you run your business online or not you probably already realize how important it is to advertise but if you are running your business online you should understand there is a great deal of free advertising available in the form of optimal search engine rankings. Marketing managers specify the …

Sometimes you might spot a particularly juicy keyword when conducting your research. But just because a keyword has high volume, doesn't necessarily mean it's going to be a good one to rank for. Without a thorough SEO analysis of your site, it's pretty much impossible to make informed decisions for …

Which relevant search terms are most popular? Many companies err by assuming a particular term is popular. They put all of their efforts into being number one for a term few people care about-an enormous waste of SEO resources. Make every page relevant to your business goals or your website's …

Social is also an SEO challenge for you. And don't let SEO take over your life - you still have to be out there doing business. A backlink is a reference comparable to a citation. The quantity, quality, and relevance of backlinks for a web page are among the factors that …

Consumers will expect consistent, positive experiences when they access websites, whether from a desktop computer, tablet, or mobile device. Fully optimizing for user intent requires an understanding of how your potential customers buy via your inbound marketing channels. As a result, make sure that you have identified these sales funnels …

Planning is essential to a successful website migration. Take the time you need to allocate enough resources to the website migration project, compose a solid migration checklist, educate people within the team, and make them aware of the risks involved. Typically at this point all of the domain services are …

SEO means Search Engine Optimization - and refers to the process of creating and modifying a website so that it gets more traffic from Google and other search engines. SEO used to be simple and you could just write your keyword over and over again, but has become more complex over …

Simply put, engagement is the ability to hold a user's attention. In SEO terms, it is a measure of the amount of time spent on a page. Although Google hasn't officially declared it, there is evidence to suggest that this search engine giant does reward sites with strong user engagement …

Once you have created onsite engagement, it is time you begin your new online marketing and SEO optimization campaign. A fully mobile-optimized website will be easy to read and play smoothly on even the smallest mobile device screens. Images should be able to be easily enlarged and the navigation should …

Decoding occurs when the message reaches one or more of the receiver's senses. In many cases, the higher you are on page one the more traffic you will receive. The farther down your content is positioned on the page of results, the fewer people will click on your content listing …

The internal links of your website are important. They define the hierarchy of your website and they help your website visitors and search engines to find what they are looking for. Good website navigation design helps website visitors and search engines to understand the structure of your website. The individual …

Negative SEO techniques pop up in a variety of unseemly forms. Some are mild and develop over time, while others are immediately noticeable. The SERPs will most likely choose to display your meta-description, so it needs to be captivating to encourage people to click through and read your blog. You …